The fastest money in your business is rarely a new lead. It is the estimate you already sent, sitting in someone’s inbox, waiting on a yes you never followed up to get.
Every open quote is work you have already done. You found the lead, you scoped the job, you put a number on it. Then it went quiet, and quiet feels like a no. Often it is just a busy person who needs a nudge.
A single call turns a surprising share of those quiet quotes into real work. No new marketing, no new leads, just a quick conversation with the people who already asked what it would cost.
This week, pull up every estimate still waiting on an answer. Pick up the phone and call them, one by one.