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KPI library
A simple guide to the KPIs that help you understand your business, grouped by category. Each one covers what it measures and why it matters.
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Your bank account is the loudest signal in your business. It's also the worst predictor.
Most small business owners check the bank account on Monday. It feels important. It's the worst predictor of how your business is doing. Here's why.
The SMART way to set a goal that grows your business
A big vision points you in a direction, but the goal that grows your business is a SMART one: specific, measurable, achievable, relevant and time-bound. Here's how to set one.
When a Key Performance Indicator is underperforming, the answer is usually in a different one
When one Key Performance Indicator is underperforming, the fix rarely lives in that KPI. It lives in the number driving it. Here's how to trace a struggling number back to its real cause.
The "work harder" trap
When the bank account isn't growing, most small business owners default to "I'll work more hours." It almost never fixes the actual problem. Here's why.
Your owner distribution comes from profit. If profit is negative, you're digging a hole.
Most small business owners don't realize that owner distributions and loan payments come out of profit. If profit isn't positive, every distribution makes the hole deeper.