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The Monday Question

“What am I going to do to move my business forward this week?”

May 25, 2026

Set a goal that moves the business

Most goals stall for one reason: they’re too big to start. “Grow the business” or “hit a million” is a direction, not a goal. There’s nothing you can do about it on a Tuesday.

A real goal is small enough to act on and clear enough that you’ll know when you’ve hit it. Not “get more customers,” but “book five new estimates this month.” Not “get organized,” but “every job on one calendar by Friday.” The test is simple: could you say exactly what you’d do tomorrow to move it forward? If not, it’s still a wish.

This week, take one big goal you’ve been carrying and shrink it. Name the version that fits inside the next seven days and the first move you’d make to start it.

— Jackie Cox

Owner, The Good Plans Co

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