When owners want to grow, the instinct is almost always more. More leads, more jobs, more customers. There is another number that moves the business just as much, and it does not ask you to find a single new customer.
It is your average sale. Nudge it up and every customer you already have is worth a little more. A small lift on the average, spread across a full year of work, often beats the scramble for extra volume.
Raising it is rarely about charging more for the same thing. It is about the add-on you forget to offer, the better option you never put in front of people, the discount you hand out of habit.
This week, work out your average sale over the last few months. Then pick one way to nudge it up on the next job.