Close rate is the number that turns your marketing and your time into work you get to do. Send thirty quotes and land eighteen of them. That’s a different business than the one that lands six.
Being a closer isn’t a personality trait. It’s a number you can see, track and improve like anything else in the business. Every fast yes on a well-priced quote is that skill showing up in the numbers.
The owners who close well didn’t start out that way. They studied their sales phases, identified when people dropped out and learned how to overcome objections.
This week, calculate your close rate for the last thirty days. Then identify where in your process clients are most likely to fall out. Choose one thing that would be the most impactful move you can make to capture more customers.