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Pipeline Value

What it measures

The total dollar value of open deals currently in your sales pipeline. Includes estimates that are out, conversations in progress and anything not yet won or lost.

Why it matters

Pipeline Value tells you how much potential revenue is in motion right now. A healthy pipeline gives you visibility into upcoming income and signals whether your sales activity is keeping pace with the work you’ll need.


Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.

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