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Leads Generated
What it measures
The number of new prospects that came into your business this period. People who reached out, filled out a form, called, or were introduced. Anyone you can reasonably follow up with counts as a lead, whether or not they end up buying.
Why it matters
Leads are the top of your funnel. This number tells you whether your marketing and referral activities are filling the funnel at the rate you need.
Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.