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Leads Conversion Rate
What it measures
The percent of incoming leads that converted into a written estimate or proposal.
Leads Conversion Rate % = (Leads Converted ÷ Leads Generated) × 100Why it matters
There’s no real good or bad in this number. A “good” conversion rate is based on your own history. It tells you whether enough of your leads are turning into real estimates to keep your pipeline full while keeping marketing spend in line.
It’s also a lever you can adjust. If your average estimate value decreases, or fewer leads are coming in the door, you need to know where you can make adjustments so you don’t miss your revenue goals. A higher conversion rate is often the fastest way to make up the difference.
Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.