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Avg Transaction Value
What it measures
The average dollar value of a completed sale during the period.
Avg Transaction Value = Income ÷ Transactions (#)Why it matters
Average Transaction Value tells you the typical size of a sale. Watching this over time shows whether your customers are spending more or less per purchase, which can be an indicator of marketing or product performance.
Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.