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Avg Contract Won
What it measures
The average dollar value of contracts you won during the period.
Avg Contract Won = Contracts Won ($) ÷ Contracts Won (#)
Why it matters
Average Contract Won tells you the typical size of a contract you’re closing. Use this to confirm you’re winning the size deals you want to win and to make decisions as to the capacity and skills of the team needed to deliver.
Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.