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Average Estimate Value
What it measures
The average dollar value of the estimates you wrote during the period.
Average Estimate Value = Estimates Written ($) ÷ Estimates Written (#)Why it matters
Average Estimate Value tells you the typical size of opportunities you’re chasing. Watching this over time helps you spot whether you’re moving toward bigger or smaller deals, identify whether marketing is driving the right size business to the door and make decisions as to the capacity and skills of the team.
Want help putting this number to work in your business? That’s exactly the kind of thing we set up together in coaching.